Case Studies

Case Study #1

SEO for Dr. Nick & New Jersey Foot Surgeons

The Challenge

Dr. Nick is a board-certified foot and ankle surgeon in New Jersey who wanted to grow his online visibility in an ultra-competitive market. His goal wasn’t just more clicks — he wanted to attract patients searching for specific surgical procedures and recovery information, while standing out against large podiatry chains dominating Google.

Before working with us, his site was visible but underperforming:

  • Limited first-page rankings

  • Mobile visibility lagging behind desktop

  • Competitors holding 4–5x more top-10 positions

He needed a strategy that built authority fast and converted those high-intent searchers into patients.

The Strategy

We built a full-stack SEO system designed around authority, content, and technical wins.

  • Targeted Keyword Strategy

    • Focused on surgical intent terms (“toe shortening surgery,” “foot surgeon New Jersey”) and high-volume recovery queries (“walking after foot surgery”).

    • Created structured content hubs that answered both patient FAQs and long-tail recovery searches.

  • Authority Building

    • Leveraged Dr. Nick’s credentials with expert-authored content.

    • Expanded his backlink profile through medical directories, media placements, and referral partners.

  • Technical Fixes

    • Improved site speed and mobile responsiveness.

    • Structured schema (FAQ, HowTo, Organization, Practitioner) to increase SERP visibility.

The Results

Within months, Dr. Nick’s SEO footprint shifted dramatically:

  • #1 National Ranking for “Dr. Nick foot surgeon”

  • #3 National Ranking for “walking after foot surgery” (and top-3 across NJ geographies)

  • 12 High-Intent Keywords on Page 1 of Google (up from just a handful before)

  • Domain Authority 29 — stronger than every local competitor (range DA 12–18)

  • 1,395 External Links — the second-highest in the region, rivaling much larger groups

Even with visibility drops industry-wide, his practice now dominates on the exact keywords patients search at decision time.

Case Study #2

Dr. Maddy Walkner – Turning a New Doctor Into a Mini Influencer

The Challenge

Dr. Maddy Walkner is a young podiatrist entering private practice with a fresh brand. As a new doctor, she faced two common hurdles:

  • Limited awareness: No patients in her area knew her name.

  • Generalist competition: Established podiatrists dominated searches and referrals for bunions, hammertoes, and plantar fasciitis.

She didn’t just want to be another doctor with a white-coat website — she wanted to connect with a younger, active audience and build a recognizable personal brand.

The Strategy

We positioned Dr. Maddy as both a trusted clinician and a relatable content creator.

  • Targeted Patient Profiles

    • Focused on the conditions she wanted more of: bunions, hammertoes, plantar fasciitis.

    • Built messaging around prevention + lifestyle rather than just surgery.

  • Community Connection

    • Shot content not only in her office, but also in a Pilates studio to align her with the wellness crowd.

    • Blended educational clips with relatable, fun, and lifestyle-driven moments.

  • Content System

    • Weekly reels explaining common conditions (bunions, plantar fasciitis, hammertoes).

    • Lifestyle footage that made her feel approachable, not clinical.

    • A steady flow of patient-facing CTAs: “Book online, no referral needed.”

The Results

Within one month of launching her content strategy:

  • 191,700 Instagram views — a +15,587% jump compared to the previous period.

  • 6.7K reach with 91% from non-followers, showing explosive awareness.

  • 583 interactions and 73 new followers (+7.2K%) from her exact target audience.

  • 92% of engagement came from ages 25–44, aligning with Pilates enthusiasts and active women.

  • Most importantly: Dr. Maddy booked her first surgical procedure directly from Instagram — in her very first month of content.

Case Study #3

Manhattan Physical Therapy – Showing Up in AI Overview

The Challenge

Manhattan Physical Therapy wanted to stand out in New York City’s crowded PT market. With hundreds of clinics competing for the same keywords, they needed more than traditional SEO — they needed to appear in the next wave of search results: AI Overviews.

The question was: How can a single clinic show up when Google is rewriting the rules with AI-generated answers?

The Strategy

We deployed GEO (Generative Engine Optimization) to solidify Manhattan PT’s digital presence and make sure Google clearly recognized the practice as an authority in specialty care.

What we did:

  • Claimed and optimized geo-entity signals (address, categories, practitioner schema, maps data).

  • Built entity connections between Manhattan PT, its specialties, and its lead clinicians.

  • Strengthened relevance by weaving in key treatment areas: Bell’s palsy rehab, Redcord Suspension Therapy, pelvic floor therapy.

The Results – In Just 48 Hours

Within 24 hours of activating GEO, Manhattan PT began showing up in Google’s AI Overview snippets:

  • Highlighted as a top NYC provider for Bell’s palsy and facial rehabilitation, with phrases like “effective and compassionate care.”

  • Named as 1 of only 2 clinics in NYC featured for Redcord Suspension Therapy.

  • Consistently listed in AI-generated answer boxes alongside much larger chains — a major authority boost for an independent clinic.

© Copyright 2025. Turnaround Media. All Rights Reserved.